3 Things We Expect To See In 2017's World of SEO

With 2017 fast approaching, the SEO Hero team has decided to make a few predictions about what the main SEO trends will be next year. While our thoughts on this subject are far from guaranteed, we do feel confident in what we've written. So without further ado, here's our list of the top SEO trends for 2017.

1. Mobile searches will continue to dominate desktop 


It's been almost two years since Google announced that "more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." So obviously, mobile's continued dominance will be at the forefront of SEO strategies in 2017. One major player will almost certainly be AMP (Accelerated Mobile Pages) HTML, which offers websites the ability to create web pages for static content that render extremely fast. With AMP, it seems that Google is trying to appease the impatience of website visitors who can't stand to wait more than a few seconds for a page to load — especially mobile visitors. There's a lot of mixed feelings about AMP, the importance of technical SEO, and whether it's in the best interest of website owners to add the necessary code for AMP, but there's no question that Google wants to push this initiative.


2. Google will likely push a new "content" algorithm update


Ever since content became king of the web a few years ago, it's become nearly impossible to rank well for common keyword phrases. That is, of course, unless you have a website with an extremely high domain authority. But for the average blogger or website owner, it takes more and more effort to rank well for a piece of content. So if you combine that fact with the monster amount of content that is being created and added to the web every second of every day, Google has to find a way to better analyze web content and how to rank said content. This will be a difficult task, but if anyone can do it, it's Google.


3. Vocal search will begin to rear its ugly head


People are becoming increasingly more lazy with every passing day — most notably on the Internet. We certainly don't enjoy writing that, but it's true and we're all guilty of it. Facebook, Twitter, YouTube, Snapchat and other social media networks all push easily-digestible content that is shared quickly and to the masses. The majority of people don't seem to have the time or the patience to focus on long-form, well-researched content. And here's where vocal search comes in. We're of the belief that 2017 will bring a much higher rate of searchers using voice to find what they want on search engines. This, in turn, will force Google to focus more and more attention on machine learning that understands more than just keywords.


There will certainly be more to come with SEO and Google's fight to keep its search engine performing at its best. But these three predictions are what we feel most confident about in 2017.